Published on

July 15, 2025

Perx Launches White Labeling Capability

Perx Health has introduced a new white label capability, enabling insurers, health plans, and employers to deliver the Perx engagement experience under their own brand. And the first white labeled customer is now live!

Published by

Hadley White

Perx White Labeling Unlocks New Value for Our Partners

At Perx Health, we know that great experiences build trust and trust drives outcomes. That’s why we’re excited to introduce our new White Label offering: a way for health plans, insurers, and employers to deliver our proven engagement experience under your own brand, with zero technical lift.

And it's already live!

Why White Label?

When you're looking to support someone in their health journey - whether it's recovering from a workplace injury or managing a chronic condition - brand trust is critical.

People already know who you are, so building Perx's motivational experience around your brand builds positive reinforcement. They trust you, and now they associate your brand with moments of support, achievement, and reward.

Here’s how that benefits your program:

  • Stronger engagement: Members are more likely to open and act when the app looks and feels like it's from a trusted source.
  • Better retention and ROI: A branded experience drives repeat interaction and better health outcomes.
  • Tighter alignment: You control how your program is presented, from tone to visuals.
  • Simpler experience: One familiar brand from claim to care makes the journey more intuitive for your customers.

Whether it’s taking medication, completing physical therapy, or showing up for an appointment, your members will associate progress with your brand.

What Perx White Labeling Includes

Perx provides everything you need to create a seamless branded experience, with minimal effort on your part.

  • Your branding, our tech: Brand colors and logo applied throughout the Perx experience
  • Custom app store presence: A separate listing just for your program
  • Copywriting and design support: From task language to app store descriptions, Perx will tailor to your tone of voice
  • Personalized enrollment experience: Informational and login pages built around your brand, making access easy for your members
  • Your own splash screen: Branded from the first screen, with Perx support credited in a subtle secondary logo
  • Ongoing updates and support: Perx continues to manage the backend, updates, and feature evolution, so your IT team stays unburdened

Interested in Offering a White-Labeled Experience?

If you're a health plan, insurer, or employer looking to engage high-risk or recovering populations with your own branded experience, we’d love to connect.
Get in touch with our team in the US (jacob@perxhealth.com) or Australia (fiona@perxhealth.com) to learn more about Perx White Labeling and how it can support your goals.

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