Product Unboxed: Q2 2025

Following a big few quarters of new features and visual refreshes, this cycle was all about bedding things down. We sharpened the first-day experience, squashed bugs, focused on improving notification timing and refined onboarding copy.

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👋 A Better First-Day Experience

We made key improvements to reduce early drop-off and make the first session feel smoother, simpler, and more motivating:

• A new progress bar shows users how far they have to go during onboarding
• We simplified the condition selection, date of birth entry, and weekly plan screens
• A glowing “Get Reward” button highlights the moment of earning
• The notification permission screen was redesigned to encourage opt-in
• And we made sure tasks hidden off-screen now show a floating “Open Tasks” button

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🛠 Bedding Down New App Growth

We dedicated time this quarter to consolidating after a flurry of recent new features:

• Bug fixes across multiple areas, from crashes and translations to onboarding blockers
• Fixing task button language (“Complete” now says “Claim Reward” or “Enable Now”) led to a 26% increase in first task completions on Android
• Smarter server-driven notifications now allow for better timing and personalization, laying the groundwork for future retention improvements

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✨ Small But Important Changes

• We’ve expanded our medication database to include common vitamins and supplements like vitamin D, multivitamins, and prenatal options
• Animations tied to task completion have been updated to better reinforce habit-building
• And we renamed the “daily bonus” to “daily spin”—a small copy tweak that aligns better with how members understand and engage with daily rewards

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🧪 What We’re Testing

Experiments this quarter focused on driving early retention and refining the experience:

• A/B testing program task cards to see which early tasks drive higher engagement
• Ongoing tests on notification content, timing, and design
• A/B testing a web signup landing page that adds visuals and context before asking users to create an account

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🎨 White-Labeling Goes Live

After months of development and refinement, our fully white-labeled experience is now live with our first partner. This work included tailoring the web onboarding flow, integrating customer branding, and ensuring a seamless handover from invitation to activation.

We’ll share more soon in a dedicated post!

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